Before starting his own company and deciding to challenge consumer golf ball buying habits, he spent 18 years at TaylorMade Golf Company. He most recently served as Vice President of Research & Development where he oversaw a team of engineers and was responsible for the invention of several key ball franchises including TP Red & Black, Penta (golf’s first five layer ball), Lethal and the TOUR Preferred line which are played today by Sergio Garcia, Dustin Johnson, Jason Day, Justin Rose among others. He also led the design of the Noodle, Burner, RocketBallz and Project (a), golf balls designed to perform for average players.
In March 2015, he founded Snell Golf, a golf ball company committed to developing premium golf balls at affordable, direct pricing. After a successful first year marked by positive media reviews and exceeded sales expectations generated by a loyal customer base, Snell Golf was primed for a breakthrough year in 2016. Sales growth was 300%+ and has continued on such a path since, making Snell Golf the leader in direct-to-consumer golf ball brands.
Before his time at TaylorMade, Snell spent seven years with Titleist and Footjoy Worldwide where he co-designed several golf balls including the original ProV1, Professional, Tour Prestige, HP2 Tour and HP2 Distance. Snell worked closely with Tiger Woods, Phil Mickelson and Davis Love III to bring cast urethane technology into the golf market with Titleist Professional ball as a co-inventor of the original ProV1 and Professional golf balls.
Before entering the golf industry, Snell spent three years at BF Goodrich Aerospace and Defense Division where he designed composite parts for F16, F18, Blackhawk Helicopters.
Snell graduated from UMASS Lowell with a BS in Plastics Engineering and a Minor in Chemistry and Math.
While at Taylormade, Dean was also the inventor of several popular balls including:
• Noodle Line
• Rocketballz Urethane
• PROJECT (a)
After 28 years in Golf ball research and development, Dean has been granted 40+ US patents and has several other patents pending. View his patents here:http://patents.justia.com/inventor/dean-a-snell