The 2024 PRIME LINEUP
April 20, 2024 - Announcing today a new golf ball lineup offering “Performance for All”. Continuing our fundamental belief that urethane golf ball cover technology helps all golfers by improving performance in the scoring areas. The new lineup focuses on offering urethane technology at an affordable price, while optimizing the golf ball performance based on player swing speed, or a more frequently known data point, 7-iron distance.
From Dean Snell, CEO:
“As our company has evolved over the last 9 years we continue to learn more about our customers and what we can do to make golf ball selection easy for the amateur golfer. Sometimes there is just too much data, described as "paralysis by analysis," leaving many golfers feeling overwhelmed. The new lineup is positioned to make it easy for our players to choose their model based on swing speed, or an even simpler metric of their 7-iron distance. Each model is designed to give those player profiles total overall performance and do so at a price point that makes sense for their game and their wallet.”
2024 PRIME GOLF BALL LINEUP
PRIME 2.0 GOLF BALL
Our new 2-piece urethane golf ball ball designed for more leisurely swing speeds. A high speed core offers players higher spin and higher launch to promote overall carry distance, and works with the urethane cover for higher short game spin than other 2-piece balls on the market. The NEW XV3 Urethane cover provides very soft feel, excellent durability, and superior greenside control.
PRIME 3.0 GOLF BALL
Total performance for a wide range of golfers, a 3-piece urethane golf ball that evolves from the previous “MTB PRIME” and “MTB BLACK” models, offering high ball speed and low long game spin that most players desire. The mantle layer is designed for controlling iron spin to mid-high levels needed to execute every shot in the bag, while our NEW XV3 Urethane cover provides softer feel, ultimate greenside control, and improved durability.
PRIME 4.0 GOLF BALL
Designed for mid to high swing speed players, this model is a 4-piece urethane golf ball providing golfers leading performance. An ultra fast core and low spin offers superior distance, while the mantle layers work to offer higher short iron spin and optimal launch for long irons. The XV3 Urethane cover provides ultimate greenside control, excellent durability, and a slightly firmer feel on this model.
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Hear from Dean...
Learn more from Dean about the "why" for the new 2024 PRIME lineup.
